The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld; Abridged MP3 Audio Book; Narrator Fred Reichheld

The Ultimate Question offers hands-on guidance on how to:

• Distinguish good profits from bad
• Measure NPS and benchmark performance against world-class standards
• Quantify the economic value generated by customer word of mouth
• Assign accountability for improving customer relationships
• Identify core customers and set priorities for strategic investments
• Move customers beyond mere ìsatisfactionî to true loyalty
• Create communities of passionate advocates that stimulate innovation and growth

Practical and compelling, The Ultimate Question will help you solve your organization's growth dilemma.

Fred Reichheld is Director Emeritus and Fellow at Bain & Company, and is the bestselling author of The Loyalty Effect and Loyalty Rules.